Senior Customer Lifecycle Manager (m/f/d)

We at group. one support our customers globally through our various brands and over 1,500 motivated employees across different fields, helping them achieve online success.

Whether through domains, websites, cloud servers, digital marketing support, or our Software as a Service (SaaS) approach, we help our customers grow their online presence. Working closely with agencies, managed service providers, and service providers, we also support reselling efforts, leveraging our decades of experience.

Our secret to success: a diverse group of individuals united by a common goal within a fantastic international team. Join us as a “Senior Customer Lifecycle Manager (m/f/d)” at group. one.

Your mission will be to maximize customer activation, retention, and lifetime value by designing data-driven lifecycle programs across the entire customer journey.

This is a high-impact commercial role with direct influence on revenue growth, customer retention, and product adoption.

What You'll Do

• Define lifecycle strategy - You will own the lifecycle framework across the entire customer journey and help shape how we engage customers from their first purchase through renewal and expansion.

• Improve Activation and Onboarding - You will work closely with Product teams to improve onboarding flows across hosting, domains, website builder, WordPress, and SaaS products.

• Drive Retention and Churn prevention - You will lead initiatives that improve long-term customer retention and proactively address churn risks.

• Unlock expansion and Cross-Sell - You will work on improving upgrade paths, product recommendation logic, and in-product messaging to help customers discover the next best product for their needs.

• Lifecycle Execution and Optimization - You will monitor lifecycle campaign performance, run A/B tests on messaging, timing, and offers, and continuously optimize flows based on data insights to improve engagement, conversion, retention, and expansion revenue.

Requirements

• 5+ years of experience in CRM, lifecycle marketing, growth, or retention strategy

• Experience in subscription, SaaS, or digital product businesses

• Strong analytical mindset with the ability to translate data into actionable lifecycle programs

• Experience designing customer segmentation and lifecycle journeys

• Familiarity with lifecycle tooling such as HubSpot or similar CRM platform

• Ability to connect lifecycle initiatives directly to revenue and retention outcomes

• Strong stakeholder management skills across Product, Marketing, Data, and Engineering

What we offer

• Highly motivated management team that lives by agile principles from strategy definition to operational implementation

• Short decision-making processes

• Excellent development and career prospects

• Permanent position

• Flexibility for your work-life balance: Option to work from home or remotely after consultation with your team colleagues

• Flexible flexitime model

• Opportunity to earn attractive bonuses

• You are part of group .one : we guarantee cohesion, a culture of informality, and teamwork

• Opportunities to balance your professional and private life

• State-of-the-art office spaces

• Regular and unforgettable team events across locations

• Your well-being is important to us:

  • Support for your company pension plan

  • With us, you can get around flexibly: supported JobRad leasing

  • Discounted Urban Sports Club membership

  • Free massages during working hours

  • Flat rate for fruit and drinks (coffee, tea, soda, cola, etc.)

We are committed to creating an inclusive and safe environment that is free from discrimination and harassment. We welcome talent in all its diversity. Your gender, background, age, beliefs, or personal history do not determine your opportunities with us—what matters to us is mutual respect, personal appreciation, and the creation of a work environment where motivation and collaboration thrive. We believe in supporting your personal and professional growth and recognizing you both as an individual and as a valued team member.

We want to continue growing together with you and look forward to getting to know you.